Viral Measuring Tool

“Technorati is a real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs” With about 12 million blogs in existence and 10 new ones created every second, it is fairly hard to keep track of what is being said on everyone.

A few years ago, Web search was revolutionized by a simple but profound idea — that the relevance of a site can be determined by the number of other sites that link to it, and thus consider it 'important.' In the world of blogs, hyperlinks are even more significant, since bloggers frequently link to and comment on other blogs, which creates the sense of timeliness and connectedness one would have in a conversation. So Technorati tracks the number of links, and the perceived relevance of blogs, as well as the real-time nature of blogging. Because Technorati automatically receives notification from weblogs as soon as they are updated, it can track the thousands of updates per hour that occur in the blogosphere, and monitor the communities (who's linking to whom) underlying these conversations.