RSS Newsletters

As with any database system, a campaign simply must continuously update its records, this includes email addresses.

As pointed out by Amy Gahran, the nice thing about RSS newsletters is that:

• there are no databases to be updated
• the users are expecting to read some sort of newsletter when going through their reader

When targeting through email, if you get through the spam blockers, you must then deal with an unsuspecting reader. If there are more important emails to attend to, most likely your message will be skipped over. The only hard part of a campaign would be getting people to subscribe. Once that is done, you are home free.